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Prince to release new album exclusively through Tidal

The icon to release new album HITNRUN in September.

Prince
Credit: Prince

Prince will release his new album HITNRUN exclusively on Tidal it has been announced.

The forthcoming set will be released on 7th September 2015 and follows the release of his new single HARDROCKLOVER. Upon it’s release HARDROCKLOVER garnered critical-acclaim and has set the foundations for the icon’s new album.

For HITNRUN Prince has worked with co-producer Joshua Welton. The album is the follow-up to 2014 albums Art Official Age and PLECTRUMELECTRUM.

Talking about the deal with Tidal Prince says, “After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”

Take a look at the artwork for HITNRUN below:

Prince - HITNRUN

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