VEVO is launching new series ‘Extended Play’, a live performance series, starting with One Direction star Niall Horan.
Kicking off in mid-June, the first episode will see Horan performing intimate versions of songs from his new album ‘The Show’ (read our verdict of the album). Horan previously worked with Vevo in 2019, releasing studio performances of ‘Nice to Meet Ya’ and ‘Put A Little Love On Me.’
āPerforming live is my favourite thing to do,ā says Horan. āTo bring the songs Iāve spent so much time with, seen through from start to finish is an amazing feeling. Shooting these performances with Vevo was a really special experience. I was able to go back to the place where I made the music, an area of California I adore and have spent a lot of time in over my career. To have these big songs played in an intimate setting is beautiful to me.ā
Extended Play is a multi-song performance capture shot in existing locations that realize the vision of an artistās project. The series begins in an anchor space and steadily works through different locations, showing viewers the evolution of the music through creative workflow. Through artistsā close collaboration with VEVOās team, Extended Play marries the art of songwriting with breathtaking visual settings for a series of bespoke performances.
āWeāre thrilled to be able to launch this new series with Niall Horan. When we were selecting our first artist for Extended Play, we knew we needed a unique talent that checked a long list of boxes, and Niall was the perfect fit: a deeply gifted songwriter and proven performer who was looking for new and exciting ways to connect with his fansā says JP Evangelista, SVP, Content, Programming & Marketing, Vevo, āExtended Play is a tribute to the candid and often unseen moments that contribute to superstardom: the jam sessions, the reworking of lyrics, the tinkering of arrangements and tweaking of melodies. Itās an opportunity for artists to articulate the deeper meaning behind their art and linger in a certain vulnerability while doing so, which can be a difficult task for those who are āonā when performing. We knew that Niall would be up to the challenge, and he did so beautifully.ā
āAt the heart of this new series is the artistās intention and their willingness to draw their listeners close to witness both contemplation and the process of creating something new that goes out into this wild world.ā says Executive Producer, Chris Pereira, Vevo, āIt was important to us that we worked with an artist who understood the very particular vision we were trying to capture: the intimate, behind-the-scenes moments that are paramount to making the bigger, show-stopping moments of careers happen. While these āin-betweenā times are often quieter, there is always an incredibly distinct allure to that quiet – this is when artists can truly be themselves, and thatās the true beauty in Extended Play.ā
You can watch the trailer at the top of this article. It shows clips of Horan and friends at a house deep in the hills of California, showing off the stunning scenery. Niall tinkers with various instruments, reflects and laughs with bandmates, showing off a never-before-seen look into his life and making of his music.