James Bay has released the music video for his new single Pink Lemonade.
The latest track to be unveiled from his forthcoming album Electric Light, Pink Lemonade features a concept created and designed by Bay.
“Making the Pink Lemonade video is probably the most fun I’ve ever had making a music video. From that diamond encrusted top to building my own spaceship, I’m not sure making a video will ever get any better.” says Bay
“The inspiration behind the video comes from the theme of ‘escape’ that runs through the song. I was reminded of a time when I was about 4 years old and I told my parents I’d had enough of living with them and would be leaving home. Obviously, I never went through with it. But the drama of filling a pillow case with my most essential toys, opening the backdoor and announcing to the kitchen that it was time for me to leave is what gave me the idea for the video. I adapted it to add the spaceship part because I thought it would look better than a pillow case. I wanted to do something that felt serious but silly at the same time.”
Ahead of the release of Electric Light, Bay appeared on Saturday Night Live to perform Wild Love and Pink Lemonade. Bay has just kicked off his tour in support of the record, which started in North America. He will be performing in the UK this May with a string of sold-out shows.
For Electric Light, Bay co-wrote and co-produced the album with longtime friend and collaborator Jon Green. Paul Epworth added the final production elements to the record.
Fans who pre-order Electric Light will get instant downloads of both Pink Lemonade and Wild Love.