Digital Cinema Media (DCM) has teamed up with the BFI to promote this year’s BFI London Film Festival, in partnership with American Express®, through its Cinime app. This enhances users’ experience at the festival by making new movie content available for a selection of top films in the build-up and during the course of the event.
Developed by the cinema industry for the cinema industry, the Cinime app, created by DCM and Yummi, aims to entertain and engage people before and after the movies. The app harnesses bespoke audio watermarking and image recognition technology to deliver and unlock brand and film-related content on smartphones.
Users of the Cinime app will receive a notification alerting them that new content will be made available during this year’s BFI London Film Festival, which runs from 8th – 19th October. Subsequently, each day during the event the Main Menu Carousel in the app will update automatically to feature a new movie that is being showcased at the festival.
A user will then be able to click on this and unlock two goodies, such as the trailer and a synopsis of the film, as well as an exclusive red carpet video. All unlocked goodies will be shareable on social media and all of the content will then be saved in one BFI London Film Festival Goodie bag in the app at the end of the event.
Joe Evea, Commercial Director, Digital Cinema Media: “The BFI London Film Festival is the UK’s premier film gala and we’re thrilled to be involved in facilitating further interaction to the festival experience through our Cinime app.”
Nyree Jillings, Festivals Marketing Manager, BFI added: “We always strive to introduce new experiences for attendees at our events and we’re excited to be using innovative technology to further reach and engage more audiences via DCM’s Cinime app at this year’s BFI London Film Festival.”
Taking place over 12 days, the 2014 BFI London Film Festival includes a huge 248 feature films and 148 shorts. A stellar line-up of directors, cast and crew are also taking part in career retrospectives, masterclasses, Q&As and other special events.
Participating cinemas include BFI Southbank, Odeon Leicester Square, Odeon West End, Vue West End, Odeon Covent Garden, the ICA, Hackney Picturehouse, Rich Mix and Vue Islington.