Connect with us

Hi, what are you looking for?


Watch: Amy Allen releases video for new track Difficult

The songwriter is stepping into the artist spotlight.

Amy Allen
Credit: Warner Records

Amy Allen has released the music video for her new track Difficult.

Co-written and co-produced by Amy, Jon Bellion, Monsters & Strangerz and Ethan Gruska, the track pairs glassy guitar with emotional vocal delivery. Watch the video:

Amy said, “As a woman, I’m often referred to as difficult. Difficult for advocating for myself. Difficult for wearing my ambition on my sleeve. Difficult for prioritising my dreams. Every woman I know has had this term weaponized against her. I wrote Difficult after I realised this word which I used to take as an insult, is actually something I own. I’m proud to be difficult and want to reclaim the word.”

Advertisement. Scroll to continue reading.

Female directing duo Similar But Different (Dani Girdwood and Charlotte Fassler) bring the song to life with the desert-shot visual. Grainy security cam footage and creepy roadside motels channel Seventies film noir meets modern day sci-fi as our heroine confronts… herself.

Amy has also been making her mark with her songwriting working with the likes of Halsey, Camila Cabello, Shawn Mendes, Sam Smith and Harry Styles.

Reclaiming her passion for performing in 2020, she introduces her sound as an artist on her upcoming full-length debut for Warner Records.

Advertisement. Scroll to continue reading.

You May Also Like


Why not start making money out of your art?


Find out what horrors are in store this year.


Jeremiah Kipp's critically acclaimed film is coming to the streaming platform.

EF Country

The awards will take place online.


Copyright © 2021 Entertainment Focus

Entertainment Focus is a trading name of Piñata Media Limited (Reg no: 08435639)

Entertainment Focus uses affiliate links. By buying through the links we may receive a commission for the sale. This has no effect on the price for you