Connect with us

Hi, what are you looking for?

Film

Storks deliver new Moments Worth Paying For trailer

A new trailer highlights the benefits of watching releases in cinemas.

Storks Moments Worth Paying For
Credit: Warner Bros

The Industry Trust for IP Awareness and Warner Bros. Pictures UK have launched the latest Moments Worth Paying For trailer, a collaboration on family animation Storks.

The trailer shines a light on the big screen and the emotional roller-coaster that moments worth paying for deliver, making us laugh, cry and jump for joy.

The Storks trailer is an important addition to this year’s education and awareness campaign, enabling the Industry Trust to reach young people with copyright education messages, ensuring they understand and value creative content.

Advertisement. Scroll to continue reading.

Independent tracking research from ICM, commissioned by the Industry Trust, reveals that children as young as 11 are infringing content with a third (33%) of 11-12 year olds downloading and streaming unauthorised content. It’s vital to reach this young audience before the tipping point of infringement (identified by ICM as 16 years old).

Conversely, the 11-15-year-old group are leading consumption of paid-for digital content, which has seen a huge increase since 2014 (up 13% to 82% of those who access authorised digital content).

The campaign aims to ensure this young audience recognises the positive impact of watching legal sources and associates this with the value of creativity. The inspirational approach of the campaign resonates well with this audience group where over two thirds (68%) of those exposed to the campaign agreed that the film is best to be seen in the cinema.

Check out the trailer below:

Advertisement. Scroll to continue reading.

Advertisement

You May Also Like

Arts

The public intellectual returns with a follow-up to the bestselling '12 Rules for Life'.

Music

The song is taken from the singer's upcoming deluxe album release.

Music

The British music icon talks about tackling some tough covers for her new record.

Advertisement



Copyright © 2020 Entertainment Focus

Entertainment Focus is a trading name of Piñata Media Limited (Reg no: 08435639)

Entertainment Focus uses affiliate links. By buying through the links we may receive a commission for the sale. This has no effect on the price for you