Runnin’ (Lose It All) is Naughty Boy’s latest sfingle and features the all mighty Beyonce and newcomer Arrow Benjamin. Naughty Boy is famous for his collaborations, which previously included Sam Smith and Emeli Sande.
The video accompanying the track, which is due to be released on 16h October was inspired by the film Ocean Gravity and was a collaborative idea by commissioner James Hackett and film maker Charlie Robins. James and Charlie contacted Guillaume Nery and Julie Gaultier, “I absolutely knew I wanted to work with them” he beamed, “So as soon as I received the track from Naughty boy I contacted them to see if they wanted to collaborate on a music video with me”
Naughty Boy’s video stars Guillaume and Alice Modolo, who enact a metaphorical representation of love and fate.
You can watch Naughty Boy’s brand new video for Runnin’ below: