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Star Wars: The Force Awakens global toy unboxing begins

Excitement builds for the global launch of Star Wars: The Force Awakens products.

Stormtroopers and R2-D2 joined a young Star Wars fan dressed as Princess Leia – Daisy, aged 8 – at the Disney Store on Oxford Street to begin the final countdown to midnight tonight, when the much anticipated Star Wars: The Force Awakens product line launches on ‘Force Friday’ 4th September.

The costumed characters from the 501st UK Garrison appeared at the Disney Store’s Star Wars-themed opening key ceremony, which also saw the front of the Oxford Street store ‘unboxed’ for trading – to mimic the global live toy unboxing event taking place on the Star Wars YouTube channel.

https://www.youtube.com/watch?v=i3OkEpkwC4E

Now live and unfolding over 18 hours in 15 cities and 12 countries, the world’s first-ever global live toy unboxing event highlights the range of epic merchandise revealed to fans in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

With Star Wars: The Force Awakens toys, collectibles, gadgets, apparel and more officially hitting shelves tonight at 12:01 a.m., a variety of UK and Irish retailers are inviting fans to line up outside their doors, including Disney Store, Toys “R” Us, Smyths, Forbidden Planet and more.

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In London, a flagship event will be held at Disney Store on Oxford Street, where fans in Star Wars fancy dress can start lining up at 8:00 p.m. later this evening. Then at 12:01 a.m., the Disney Store will open its doors for fans to experience its galactic line-up of Star Wars: The Force Awakens merchandise – with an exclusive theme pin and other giveaways, as well as an in-store competition and product demos.

Fans can also then start browsing and purchasing the much anticipated line-up of new products online at The Disney Store. Visit the official Star Wars website for more details on the Force Friday unboxing live stream and midnight madness retailer activities.

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