Supermodel Naomi Campbell has been named as a mentor for new series The Face on Sky Living.
The Face will see three global supermodels compete against each other in the ultimate competition to find The Face – the model who has what it takes to become the face of a world-renowned brand.
Naomi and two other supermodels will each choose four girls to mentor and guide as members of their exclusive teams. Over eight weeks, the three teams will have to compete in a series of real life fashion industry challenges for some of Britain’s best known brands, including photo shoots, runway shows and commercials.
The rival supermodel mentors will be fighting to keep all their girls in the competition but each week one must leave. The decision about who goes lies in the hands of the supermodel that mentors the winning team. In the end, only one supermodel mentor will triumph to see one of their handpicked girls become “The Face” – an ambassador who will represent a major brand in print, on-air and in person at national events.
Executive Producer Naomi Campbell said, “I am looking for the ultimate model. It doesn’t matter where you are from or who you are, The Face is about one thing. I’m looking for contestants who have the whole package – a beautiful face, great body, unique look, confidence, drive and passion, the ability to change and transform a willingness to follow direction, and, above all, a strong work ethic. Bringing the show over from the US is a real honour and it’s great to be working with Princess Productions and Shine TV– UK talent is world class, so I’m really looking forward to uncovering our next rising star. The show is a real insight into the modelling world, it’s authentic and fast paced”.
The Face will launch on Sky Living soon.