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will.i.am launches i.am+

Hosts party for his new iPhone 4 camera accessory.

Will.i.am

Musician & entrepreneur, will.i.am, hosted a magical party at One Marylebone on Sunday 16th December, 2012 to celebrate the launch of his breakthrough i.am+ foto.sosho fashion camera accessory for iPhone 4/4s.

The show stopping celebration, in association with London’s most famous circus, Cirque Du Soir, saw exclusive DJ sets from global chart topping sensation David Guetta, award winning British actor Idris Elba, plus will.i.am who headlined the show providing top tunes for guests including David Haye, Aston Merrygold, Misha B, Tom Daley, Kye Sones, Chloe Green and Lemar.

Amongst the partygoers were ultimate iconic lookalikes including Marylin Monroe, Michael Jackson and David Bowie, who took photos of the celebrity packed party which are available to view on i.am. There was also a mesmerising display of theatrical performances including stilt walkers, contortionists, fire eaters, burlesque angle grinders all signature Cirque Du Soir artists.

On arrival guests were greeted by two floor-to-ceiling plasma TV screen walls which presented the global campaign for i.am+ foto.sosho created by will.i.am and launched exclusively in London with Selfridges, one of the world’s best department stores.

Adding a new twist to the rapidly expanding world of the social-digital photography sector, i.am+ foto.sosho combines the form and function of a point and shoot camera with the real-time aspect of an iPhone.

i.am+ foto.sosho is the world’s first digital camera accessory and app combination designed to turn an iPhone 4/4s into a sophisticated point and shoot digital camera with on-board editing, filters and social media connectivity. The i.am+ foto.sosho iPhone 4/4s models is available exclusively at Selfridges for the holiday shopping season.

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