With the festive season fast approaching, speculation is building over who will lend their voice to this year’s iconic John Lewis Christmas advert. According to entertainment betting experts OLBG, Lily Allen has emerged as the frontrunner, with odds of 6/4 and an implied probability of 40 percent to take the coveted spot.
The full predictions, released by OLBG, suggest a tight race among some of the biggest names in British music, as excitement grows ahead of the advert’s expected early to mid-November debut.
2025 John Lewis Christmas advert singer predictions:
| Artist | Odds | Implied Probability |
|---|---|---|
| Lily Allen | 6/4 | 40.0% |
| Adele | 2/1 | 33.3% |
| Sam Smith | 3/1 | 25.0% |
| Raye | 4/1 | 20.0% |
| Ed Sheeran | 5/1 | 16.7% |
| Olivia Dean | 6/1 | 14.3% |
| Celeste | 8/1 | 11.1% |
| Florence Welch | 10/1 | 9.1% |
| Lewis Capaldi | 12/1 | 7.7% |
Lily Allen’s rise to the top of the betting charts comes more than a decade after her 2013 rendition of ‘Somewhere Only We Know' became one of the most memorable John Lewis advert songs to date, topping the UK Singles Chart. Fans have since speculated about her potential return, particularly given her recent musical resurgence.
Adele and Sam Smith remain strong contenders, with both artists known for delivering the kind of emotional, cinematic vocals that perfectly suit the department store’s tradition of heartwarming, tear-jerking storytelling.
Another name to watch is Raye, who continues to enjoy a breakout run after sweeping the BRIT Awards and dominating streaming charts in 2024.
Jake Ashton, Entertainment Betting Expert at OLBG, commented:
“Lily Allen's return to the top of the John Lewis betting makes perfect sense as she’s been there before and her new material fits the kind of emotional weight we’ve come to expect from their campaigns.”
The John Lewis Christmas advert has become a cultural staple in the UK, marking the unofficial start of the holiday season. With the release expected in just a few weeks, the question remains — whose voice will define Christmas 2025?
Full predictions are available at: https://www.olbg.com/news/who-will-sing-2025-john-lewis-christmas-advert-song-lily-allen-tops-betting.
