Emeli Sandé is kicking off 2024 with the release of the music video for her new single ‘My Boy Likes To Party’.
An electro-pop song taken from Sandé’s latest album ‘How Were We To Know’, ‘My Boy Likes To Party’ tells the story of a couple with radically different priorities at this moment in their lives – and it looks as if it’s an imbalance that will be impossible to overcome.
The video for the track reflects the song’s downcast emotions, but conveys them in a manner that’s playfully engaging. Sandé arrives home from a weekend away to find the house in disarray. Empty cans and bottles are scattered everywhere, smoke still lingers and strangers appear to be emerging like zombies from every room. As Sandé surveys the wreckage, the scene only gets worse and the one apology she receives is hopelessly inadequate. The video was directed by Tom Stoddart, with Iona Magnus as creative director and producer.
Sandé says, “Excited to release the 4th and final single from “How Were We to Know” one of my favourite tracks from the album, it was great to work again with producer Henri Davies on this song, we always come up with something a little different when we get into the studio together. Grateful to everyone involved in the making of this video, I hope you enjoy!”
Tomorrow (Saturday 6th January) she will play a session for Rylan’s Radio 2 show ahead of an intimate residency at Ronnie Scott’s later this month. All six shows – matinee and evening performances each day from 24th – 26th January – sold-out within an hour.
