AJR has released new single “I Won’t”, their first to be released in a new partnership between the band’s AJR Productions label and Mercury/Republic Records.
The catchy song doubles as a passionately thrown middle finger toĀ conformityĀ and the requirements and empty expectations of our social media-obsessed society.
āWeāre trying to dial in on exactly how we felt about the world,ā band member RyanĀ notes. āWe were fed up with authority, so we wrote our own version of a punkĀ āF-youāĀ song. We found an interesting way to frame it. Youāre at a party, and this DJ is telling you how to live, but youāve had enough. In our political climate and within the landscape of social media, everything is marketing and branding yourself to fit into a political or TikTok trend. It gets exhausting. You lose yourself in fitting into a subsection of culture. In our show and our music, weāre about figuring out what makes you unique. The message is,Ā āBe yourself.āĀ However, we know itās much easier said than done. We wanted to make a song that inspired others, but also ourselves to be who we are.ā
AJR performed the song for the first time recently on ‘The Tonight Show Starring Jimmy Fallon’.
The New York-based trio of brothersĀ AdamĀ (vocals/bass),Ā JackĀ (vocals/guitar), andĀ RyanĀ (guitar/piano/vocals)Ā Met, recently concluded the sold out US leg of theirĀ ‘OK Orchestra’ tour.Ā They next head toĀ Australia for the next leg of the and will be touring Europe in the autumn.