Alita: Battle Angel is the latest film to receive an exclusive trailer for Industry Trust’s Moments Worth Paying For campaign.
The 20th Century Fox film comes from filmmakers James Cameron (Avatar) and Robert Rodriguez (Sin City).
“You can’t bring a story like Alita to life without pushing boundaries,” says producer/co-writer Cameron, who presents the piece to camera. He talks through the state-of-the-art projection, cutting edge visual effects and incredible sound in the action-packed film, and how seeing it on the big screen is the only way to experience a movie of Alita’s scale and heart.
The Industry Trust’s campaign aims to inspire audiences to choose the big screen experience.
When Alita (Rosa Salazar) awakens in a future world she does not recognise, with no memory of who she is, she is taken in by Ido (Christoph Waltz), a compassionate doctor who realises that somewhere in this abandoned cyborg shell is the heart and soul of a young woman with an extraordinary past.
As Alita learns to navigate her new life and the treacherous streets of Iron City, Ido tries to shield her from her mysterious history while her street-smart new friend Hugo (Keean Johnson) offers instead to help trigger her memories. But it is only when the deadly and corrupt forces that run the city come after Alita that she discovers a clue to her past – she has unique fighting abilities that those in power will stop at nothing to control.
If she can stay out of their grasp, she could be the key to saving her friends, her family and the world she’s grown to love.
Alita: Battle Angel comes to UK cinemas on February 6, 2019.