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Apple introduces iPhone 7 and iPhone 7 Plus

The best, most advanced iPhone ever.

© Apple

Apple has officially announced the iPhone 7 and iPhone 7 Plus which they are calling the best, most advanced iPhones ever. Each handset is packed with unique innovations that aim to improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems, more power and performance with the best battery life ever on an iPhone.

Other highlights include immersive stereo speakers, wide colour system from camera to display, two new beautiful finishes, and these are also the first water and dust resistant iPhones.

New Advanced Camera Systems

iPhone 7 and iPhone 7 Plus feature a 12-megapixel camera with optical image stabilization, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos. iPhone 7 Plus adds a 12-megapixel telephoto camera that enables the handset to offer 2x optical zoom and up to 10x digital zoom for photos.

A free update later this year will allow the dual 12-megapixel cameras to create a depth-of-field effect by using both cameras on iPhone 7 Plus to capture images. The introduction of other sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

 

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime HD camera with wide colour capture, advanced pixel technology and auto image stabilisation for even better selfies; and
  • New Quad-LED True Tone flash that is 50 per cent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

More Performance & Battery Life

The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores.

Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.

An Amazing Audio Experience

 

New stereo speakers offer amazing and immersive sound that is twice as loud as the iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favourite personal assistant with just a double tap.

Design That Makes a Splash

The iPhone 7 and iPhone 7 Plus are available in silver, gold and rose gold finishes and introduce two all-new black finishes, a black finish that has an anodised matte appearance, and a jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodisation and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.

 

The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide colour gamut for cinema-standard colours, greater colour saturation and the best colour management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customisable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever

iPhone 7 and iPhone 7 Plus come with iOS 10 which introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch. There’s also redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place.

Pricing & Availability

iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at £599, and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorised Resellers and select carriers. All prices includes VAT.

Through Apple’s iPhone Upgrade Programme customers in the UK can now get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Programme is available at Apple Stores with monthly payments starting at £33 based on a 20-month instalment loan.

Both models will be available in the UK beginning September 16th, with pre-orders beginning September 9th.

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