Jason Aldean has teamed up with Field & Stream, an outdoor specialty brand owned and operated by leading omni-channel retailer DICK’S Sporting Goods.
The Country artist is the new face of the brand and will star in a new TV ad campaign featuring stories of some of Aldean’s own outdoor traditions with his father, Barry. The new TV spot will air beginning on August 22 on ABC, ESPN the Outdoor Channel, Nat Geo, Discovery, History and more. You can see the advert at the bottom of this article.
“Outdoor sports and activities have been a part of my life for as long as I can remember,” said Aldean. “Whether it was hunting with my dad and granddad, or fishing with my girls, it’s always been a way for us to spend time together. So, I naturally am into what Field & Stream is all about, and am looking forward to being part of their team.”
“We’re excited to partner with Jason as Field & Stream’s first brand ambassador,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods and Field & Stream. “Our goal was to form an authentic partnership with someone who is genuinely passionate about hunting and fishing, and believes in building traditions through spending time outdoors. Jason was an obvious choice for us.”
Field & Stream products and stores are named for the iconic brand that has been synonymous with outdoor traditions for more than 140 years. Products are sold exclusively at more than 645 DICK’S Sporting Goods and more than 20 Field & Stream stores across the country, and on both retailers’ respective eCommerce sites.
For more information on Field & Stream and the Jason Aldean partnership, visit FieldandStreamShop.com/Aldean. Watch the advert below: