Connect with us

Hi, what are you looking for?

Gay Focus

Shayne Ward gets smothered in chocolate for DECHOX

The singer and actor joins forces with British Heart Foundation for its new campaign.

Shayne Ward
Credit: British Heart Foundation

Coronation Street star and X Factor winner Shayne Ward has teamed up with British Heart Foundation for their new campaign DECHOX.

The campaign aims to get chocoholics to sign up and help raise £1 million for life-saving heart research. A series of images have been released for the campaign featuring Shayne shirtless and smothered in chocolate!

Shayne Ward said: “I didn’t think I was a chocoholic until I realised my occasional treat had become an everyday habit. The photoshoot was a lot of fun; I must admit I ate quite a lot of the chocolate props along the way!

“For self-confessed chocoholics like me, March is not going to be easy with Easter pending but the money raised will help the British Heart Foundation fund more research to help the millions of people fighting a daily battle with heart disease.”

Advertisement. Scroll to continue reading.

Last year’s DECHOX campaign saw 19,000 people take part raising almost £800,000. To find out more and to sign up visit

Take a look at Shayne’s photoshoot and go behind-the-scenes by watching the photoshoot video:

[gss carousel=”fx=carousel” ids=”806336,806335,806337″]

Advertisement. Scroll to continue reading.

You May Also Like


This week the girls embrace the great outdoors with a creative challenge.


Industry leaders want you to know how they plan to support workers who make the magic happen.


The director's cut is up for grabs.


We've got 3 steelbooks to give away.


Copyright © 2021 Entertainment Focus

Entertainment Focus is a trading name of Piñata Media Limited (Reg no: 08435639)

Entertainment Focus uses affiliate links. By buying through the links we may receive a commission for the sale. This has no effect on the price for you