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Force Friday midnight openings for The Force Awakens fans

Stores around the globe to open their doors to fans at 12:01 a.m. Friday, Sept. 4th.

Force Friday is now only one week away, with the global launch of merchandise inspired by the highly anticipated Star Wars: The Force Awakens film. Toys, collectibles, gadgets, apparel and more will officially hit shelves at Disney Stores and other retailers on Friday, Sept. 4th at 12:01 a.m.

To celebrate this unique product launch, a variety of UK and Irish retailers are inviting Star Wars fans to line up outside their doors and countdown to midnight, including Disney Store, Toys “R” Us, Smyths, Forbidden Planet and more.

In London, a flagship event will be held at Disney Store on Oxford Street, where fans in Star Wars fancy dress can start lining up at 20:00 the evening of Thursday 3 September, with giveaways leading up to midnight. Then at 12:01 a.m., the Disney Store will open its doors for fans to experience its line-up of Star Wars: The Force Awakens merchandise – with an exclusive theme pin and other giveaways, as well as an in-store competition and product demos.

The following retailers will open their doors at midnight to celebrate Force Friday:

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Fans who cannot wait until Force Friday midnight openings can get a sneak peek of highlights from the Star Wars: The Force Awakens product collection by tuning in to the global live stream on the Star Wars YouTube channel. Unfolding over 18 hours in 15 cities and 12 countries, fans can start watching at 10:45 p.m. BST on Wednesday Sept. 2nd, and catch the UK’s live slot at 11:30 a.m. on Thursday Sept. 3rd.

Fans can also start browsing and purchasing the much anticipated line-up of new products online at the Disney Store, starting 12:01 a.m. on 4th September.

Visit the official Star Wars website for more details on the Force Friday unboxing live stream and midnight madness retailer activities.


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