Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.
Kicking off in Sydney, Australia on the morning of September 3 local time, and continuing through Asia, Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.
The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (10:45 p.m. BST on Wednesday, Sept. 2), with the London unboxing at 11:30 a.m. BST on Thursday, Sept. 3, and the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (4:00 p.m. BST) on Thursday, Sept. 3. Each of the 15 locations will reveal a never-before-seen product inspired by Star Wars: The Force Awakens.
The global unboxing event will incorporate traditional toy unboxers such as the hugely popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11, and overall Star Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal. The full schedule is available at the official Star Wars website.
Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.
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The global celebration culminates at midnight local time on Thursday Sept. 3rd, when many retailers around the world will open their doors to fans to purchase all-new Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Select Disney Store locations around the world will take part.
Fans in the UK are encouraged to document their experiences around the event on social media using the hashtag #ForceFridayUK.