James Bay has been announced as the winner of the 2015 Critics’ Choice Award.
The singer-songwriter will be presented with his award at The BRITs Are Coming nominations show on Thursday 15th January 2015. Fans can tune in to ITV to see the show that evening where James will perform on the show alongside Clean Bandit and FKA Twigs.
Talking about the news James said, “I’m pretty speechless. After all the years I’ve spent watching the BRITs and even after this year; watching my fan base grow so much, I never thought I’d actually be getting an award myself. And what a huge honour to be following the incredible artists who’ve won before! I’m really chuffed, thank you to everyone who has supported me.”
The BRITs Critics’ Choice Award is chosen by a panel of music industry experts and tastemakers including music editors of national newspapers, magazines and websites as well as key players from major TV and radio stations.
The BRIT Awards 2015 with MasterCard take place Wednesday 25 February at The O2 and will be exclusively broadcast on ITV.