A previously unreleased Queen song has been mixed by William Orbit exclusively for the Coca-Cola (RED) campaign.
The track, Let Me Be In Your Heart Again, kicks off the new global movement to help end mother-to-child transmission of HIV with the launch of a new campaign, titled Share The Sound of an AIDS Free Generation (www.iTunes.com/REDSound). The campaign will feature an array of top artists as they debut new music and offer exclusive experiences encouraging people to come together, and to give.
“It’s been 23 years since the world lost our beloved Freddie Mercury,” said Queen guitarist Brian May. “We’ve made extraordinary progress in the fight against AIDS in that time. But we cannot simply rest on the fact that the treatment is available. We must ensure that it is provided. Roger and I are proud to lend this rediscovered song to the (Coca-Cola) RED campaign, in the hope that Freddie’s powerful voice can inspire the world yet again.”
Funds raised from the campaign will go directly to The Global Fund to fight AIDS, Tuberculosis and Malaria to finance grants which provide HIV prevention, testing, counseling, treatment, and care services.
“One of the primary goals behind the movement of this campaign is to use the power of music to rally the millennial generation in realising that an AIDS free world is within reach,” said Emmanuel Seuge, Vice President, Global Alliances & Ventures, The Coca-Cola Company. “We are grateful to all of the artists who are joining us in this remarkable effort.”
The month-long global programme runs through to World AIDS Day on December 1st 2014.
Coca-Cola has also partnered with OMAZE to offer once-in-a-lifetime experiences that require fans making donations to be in with a chance of winning.
By visiting omaze.com/CokeRed, fans in GB will be able to take part in this global initiative and donate to be in with the opportunity to win incredible experiences, including:
- · Go Backstage with Bono and Win his Guitar: Get flown to a U2 show where Bono will give you his custom (RED) Gretsch guitar and sign it for you backstage. (Omaze.com/Bono <http://www.omaze.com/Bono> )
· The Ultimate EDM Year of Your Life: Avicii has designed his own special experience for a fan to win tickets to three of the biggest music festivals in the world and ultimately join Avicii on-stage in Las Vegas next year. (Omaze.com/Avicii <http://www.omaze.com/avicii> )
· On-Stage with Queen + Adam Lambert: Queen and Adam Lambert are inviting two fans to sit on-stage for their concert at the O2 Arena London. They will also be given a VIP tour of Queen’s legendary recording studio in Montreux, Switzerland. (Omaze.com/Queen <http://www.omaze.com/Queen> )
· Live Like OneRepublic for a Day: OneRepublic has also created a fundraising experience where a lucky fan can spend the day with the band and enjoy VIP access to a show. (Omaze.com/OneRepublic <http://www.omaze.com/OneRepublic> )