World record breaking ticket sales were reported for Secret Cinema as 42,000 tickets for Secret Cinema presents Back to the Future sold out in 4 hours with 34,000 tickets selling in the first 20mins and nearly 17,000 tickets selling in the first 4 minutes after tickets went on sale at 1pm yesterday.
The organisers are potentially looking to extend the run of the show too as demand far outweighed ticket allocation.
Secret Cinema presents Back to the Future will be the biggest live cinema event ever staged in the world and is set to be the most epic and detailed production to date. Secret Cinema presents Back to the Future will run from 24th July – 10th August 2014.
The show will be the accumulation of close to 45 large scale cinematic productions before Secret Cinema takes the concept global in 2015.
Secret Cinema will build the town of Hill Valley and transport audiences into a richly detailed imagined world. Audiences will travel back in time and become citizens of Hill Valley living between 1955 and 1985, with secret alleys and entrances in the town that will allow them to travel to 1985 and 2015. As in previous productions such as Dirty Dancing, Grease and Top Gun – this event will follow the familiar interactive format of immersing audiences into the world of Back to the Future and Hill Valley in the first half of the evening followed by a screening of the classic 80s film alongside extra experiential surprise elements.
A Battle of the Bands contest will determine who will play on stage each night, as well as a secret headline high profile band. The famous ‘Enchantment under the Sea’ Prom dance will take place at an after-party venue near the secret location.
Audience participation will feature heavily throughout each event, with audiences becoming characters inside Hill Valley, with some being thrown into a time machine and transported into another existence, and others will become part of the worlds of 1955 and 1985.
The Secret Cinema brand also announces that it will move its ‘Future Cinema Presents’ brand under the one ‘Secret Cinema Presents’ umbrella brand. Integral to the Secret Cinema brand, this strand will continue to present cult classics and new releases, revealing the film prior to the event, with all changes to the brand effective from the 6th June 2014.
Secret Cinema Founder and Artistic Director Fabien Riggall said, “For ‘Secret Cinema presents Back to the Future’, we will build an entire town, where audiences will live inside the world of Back to the Future. We will play heavily on the innocent dreamlike Americana world of 1955 and the nostalgic pre mobile phone world of 1985. With this production we are moving Future Cinema into Secret Cinema Presents which will continue to stage cult classics and new releases such as the recent critically acclaimed The Grand Budapest Hotel and last year’s Searching for Sugarman.”