Matt Cardle wonĀ The X FactorĀ in 2010 and his debut albumĀ LettersĀ was certified platinum.
After changing labels earlier in the year, Matt released his second albumĀ The FireĀ which shot straight into the UK Top 10 without any major label support. Heās also spent much of the year on the road touring, writing and promoting.
We called Matt to catch up on what 2012 has been like for him, discuss the success ofĀ The FireĀ and find out more about his 2013 unplugged tour.
What have you been up to since we last spoke?
Iāve been up to all sorts. Weāve had a crazy busy year writing the album. Iāve spent a lot of time in Los Angeles and Canada writing and we did some gigs and recording out there. We finished the album back here then weāve been promoting the album. Itās just a month ago that the album went Top 10 so Iām over the moon.
Congratulations! Your second top 10 album. How does that feel?
Itās great and itās my second top 10 album in a year ā not many people can say that.
Youāve moved record labels since the release of āLettersā. What was behind that decision?
It was a case of creative differences, a difference of opinion over direction and things like that, and priorities. I just wanted to write the record that Iāve written. I donāt think that was what they wanted me to do so it was a joint decision to leave. I couldnāt be happier now and the proof is in the pudding.
I got to do the album I wanted to do and again it went Top 10. This is with very little support as well and we went independent. Last time it was a number 2 album with huge support from a major label. This time round I had huge support from my label but everywhere else didnāt give me much support and I still managed to get a Top 10 album. That speaks volumes if you ask me.
People seem intent on trying to pull you down saying you havenāt had success, when quite clearly you have. Does it feel good to you to prove the critics wrong with your success especially now youāve achieved this on your own?
Yeah. I wish would recognise that more than they have. The fact that it did as well as it did and people kept quiet about it. People are hellbent on putting me down and the knives have been out a long time for me. This record ā having the success itās had and reaching the position it did with the support that weāve had ā was a real kind of ālook will you just quit trying to put me down because clearly Iāve been successful thank youā (laughs). Itās frustrating; Iām not going to lie.
Thereās so much rubbish printed about artists in the media but for some reason you get a really hard time for no reason whatsoeverā¦
Thatās the way it is. I donāt know what Iāve done to these people. If Iāve offended their parents somehow then I apologise (laughs).
All youāve done is prove them wrong and no one likes to be proven wrong do they?
No one likes to be proven wrong but Iāll continue to do that hopefully.
Tell us about the unplugged tour youāve recently announced.
Itās not long ago, only April last year, that we did a huge tour. We did 23 dates that sold out across the UK and Ireland performing to nearly 50,000 people playing places like Hammersmith Apollo and Manchester Apollo. I just wanted to strip it back a little bit and I know a lot of my fans like the more acoustic side of what I do. To be fair, weāve got so much to do with pushing the album internationally and things like that, we havenāt got the time to put another huge production on like last time. Itās just nice to get things back to basics you know?
Youāre going to be playing some fantastic venues. Are there any youāre really looking forward to playing?
Iām really looking forward to playing Union Chapel. Iāve played there before with Terry Wogan for aĀ Weekend Woganevent on Radio 2. Itās just an amazing atmosphere and an amazing venue. I just really canāt wait for the tour.
It should be a good one!
I reckon so.
Your new single āAnyone Elseā is out very soon. Tell us about the track.
I wrote that in L.A. and I was feeling positive about my break-up. The song is essentially about not wanting to sleep around and just be with that one person youāre in love with. Not that I have been sleeping around but the song is about that. Itās one of the poppiest tracks on the album and catchy. Itās a good fun track yāknow?
What kind of reaction have you had from the fans since the videoās been out?
Iāve had an amazing reaction not just to this but to the whole album. I just want to thank everyone. I definitely feel that Iāve gained lots more, and different kinds of, fans. There are a lot more guys getting involved with it because I think it is a more laddy record than the first one.
The album sounds closer to the artist we saw early on in āThe X Factorā and it feels like youāve taken some of the polish off. Was that your intention?
That was the absolute intention. There were elements of that in the first record but at the same time it was very polished. Iām super proud ofĀ Letters. It was a platinum album and it brought me a 23 date sell-out tour. Not for a split-second am I going to knock what Iāve done or say this is what I should have been doing. Thatās what happened then and this is what is happening now. The album is a transition back fromĀ The X FactorĀ to the artist that I am now and going to continue to be in the future.
Have you started thinking about how your sound is going to be after this record?
Yeah, absolutely. The thing is with writing, you canāt really plan these things. Iāve been in the studio here and in L.A. writing and I knew that I wanted it to be more rocky and you can start turning the amps up a little bit more, taking the compression off things but youāve got to be led by the music and thatās what we did this time round.
Why did you decide to close the album with a cover of āThe First Time Ever I Saw Your Faceā?
We had such an amazing reaction to that track when I was on the show. A lot of people were saying it was one of the defining moments of me on the show. Itās certainly what got me through Boot Camp to the Judgesā Houses and even further than that onto the live shows. I still get people in the street asking me about that track and saying how much they loved it. I didnāt see any reason why we shouldnāt put a new version of it on there to give to the fans so they can have it to listen to.
It seems the perfect way to round off the album as it bridges the first album and your āX Factorā journey to your progression and career now.
Absolutely and Iāve done it in a way that I would have done if it had been my own song.
Have you started working on or thinking about the third album yet?
Iām always, always writing. Iām not always thinking about writing for another album. Sometimes I think about writing for other people. There are definitely tracks Iāve written that I think will be on my third album. Weāre still in the thick of this album but things start to mould into one and the odd thing slips out now and again.
Are you tempted to follow the Rihanna template and release an album every 12 months?
To be fair, the rate Iām going that could happen! Itās hard work not just for myself but for my manager too. Itāll be out when itās right and ready.
What will you be doing to relax this Christmas?
Iām just going to go back to Essex to see my family. Get drunk with my mum, my dad and my brothers. Watch my dad get drunk and fall asleep by midday, go skateboardingā¦itās going to be freezing, lots of nice food. Just the standard thing. Iām not the most Christmassy person youāre going to meet.
We take it youāve not got the tree up already then?
(laughs) No! Iāve not got a single decoration in my flat.
Shameful!
I know (laughs!) Itās terrible if Iām honest.
āAnyone Elseā is released on 31stĀ December 2012 and Mattās album āThe Fireā is available now.