Luke Bryan's Crash My Playa has added new artists to the line-up for its 10th year.
It has been confirmed that Lainey Wilson, Travis Denning and Kendell Marvel will all be playing on the bill. The festival takes place from 15th to 18th January 2025 at Moon Palace Cancún. The paradise destination event brings fans an unforgettable mix of country’s biggest stars against a stunning Caribbean backdrop.
Lainey Wilson will join Luke Bryan, Jason Aldean, Bailey Zimmerman, and others for the event’s final ‘Luke Bryan & Friends' performance, closing the festival with an electrifying show under the stars. Travis Denning will perform two sets throughout the weekend, and Kendell Marvel will lead a late-night Honky Tonk Experience and perform at the Welcome Party.
Previously announced performers at the ACM-nominated Crash My Playa include Kane Brown, Dustin Lynch, Dylan Scott, Elle King, Jackson Dean, Nate Smith, Dasha, Ella Langley, Tucker Wetmore, and DJ Rock.
“Lainey, Travis, and Kendell each bring something special to the stage that really makes this 10th year complete,” said Luke Bryan, host of Crash My Playa, five-time Entertainer of the Year, and ‘American Idol' judge. “Packages are almost sold out – trust me, you don’t want to miss out on this unforgettable weekend!”
Limited travel packages are on sale now via www.crashmyplaya.com. In addition to musical performances, attendees can look forward to special guests, daily pool parties, and exclusive Alumni perks designed to make the 10th anniversary celebration unforgettable.

