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Roblox teams up with the NFL to celebrate 100th anniversary

Rep your favourite team and unlock five custom emotes.

Credit: Roblox Corp / NFL

The NFL has almost reached its 100th season and as part of the celebrations they are teaming up with Roblox, for the second year in a row, to bring fans something special.

​For the first time ever, ​Roblox players can showcase team loyalty by dressing their avatars with uniforms from all 32 NFL franchise teams and equip their avatar with five exclusive, custom emotes, available in the Catalog for a limited time. In addition, a commemorative golden football digital item will be available using a special promo code that will be unveiled during an upcoming segment on the NFL Network.

View the emotes in action in the video below:

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“The exclusive NFL helmets were a huge hit last year, and now Roblox players will show their spirit from head to toe,” ​said Craig Donato, Chief Business Officer at Roblox. ​“With more than 100 million players on our platform, we’ll see every one of the 32 NFL franchise teams represented, and no doubt a few creative celebration moves as players check out the new custom emotes​.”

“Our partnership with Roblox is invaluable, and continues to provide the NFL with a unique opportunity to connect with younger fans in an authentic and engaging fashion,” said Ian Ian Trombetta, NFL Senior Vice President, Influence Marketing. “With our 100th season approaching, we’re focused on celebrating fans’ love of football across generations.”

All 32 team uniforms and emotes will be available for free from the Catalog up until 16th September.

For all the information head to the official page.

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