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Marketing Excellence Award for Leeds Playhouse

Chartered Institute of Marketing commends the Playhouse with Best Brand Building Campaign award.

New beginnings - the rejuvenated face of Leeds Playhouse. Credit: Page Park
New beginnings - the rejuvenated face of Leeds Playhouse. Credit: Page Park

Leeds Playhouse are among the winners of the Chartered Institute of Marketing’s prestigious Marketing Excellence Awards.

The Playhouse took home the Best Brand Building Campaign SME accolade for their 2018 rebrand, with high commendation for the Every Third Minute Festival in the Best Use of PR category.

In 2018 West Yorkshire Playhouse embarked on a rebrand of the theatre, launching at the same time as works began on site for a transformative Capital Redevelopment project.

Leeds Playhouse Executive Director, Robin Hawkes said: “To be credited with these two prestigious accolades from the CIM is a significant achievement for Leeds Playhouse. Our aim was that our recent rebrand would rearticulate the ambition and values of the theatre, within both Leeds City Region and the theatre industry nationally.”

Best Brand Building Campaign - SME - Leeds Playhouse.

Best Brand Building Campaign – SME – Leeds Playhouse.

“Our Every Third Minute festival aimed to create a shift in understanding of work with people living with dementia, and external comms played a critical part in realising this. Delivering these two campaigns successfully involved the whole of our organisation, and we are also grateful for invaluable work from our partners Anita Morris and Reggie London in relation to the rebrand. I am particularly proud of what we have achieved, and how this awards reflects the vision and dedication of our Marketing & Comms team.”

Chris Daly, chief executive of CIM, said: “There has never been a better time to be a professional marketer! Marketers are an organisation’s customer champions. By working collectively across the business and driving a memorable customer experience we can advise on solutions and create the propositions that will drive business forward even in these uncertain times.”

The CIM Marketing Excellence Awards have been running for a decade, recognising and rewarding brilliance in the field of marketing, celebrating the finest minds within the profession.

Find out more about CIM at cim.co.uk

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