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Amazon launch Fire TV with 4K Ultra HD

Find out everything you need to know about the new device.

Amazon Fire TV
Credit: Amazon

Amazon has launched the all-new Fire TV with 4K Ultra HD and High Dynamic Range (HDR).

Priced at £69.99, the new Fire TV is 40% more powerful than the Fire TV Stick. The device delivers true-to-life picture quality and sound with access to vivid colors, 60 fps, HDR, and Dolby Atmos audio.

“The all-new Fire TV delivers a great entertainment experience with the best picture quality, 4K Ultra HD, HDR, and an unbeatable selection of content – all at an affordable price,” said Marc Whitten, Vice President, Amazon Fire TV. “With Alexa, the new Fire TV makes it easier to discover great movies and TV shows, all by using your voice.”

Fire TV offers over 10,000 apps, a variety of channels, Alexa skills and over 200,000 movies and TV episodes. Customers can watch content from services such as BBC iPlayer, ITV Hub, Amazon Video, Netflix, All 4, My5, Curzon Home Cinema, BBC News and BBC Sport.

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Prime members can add channel subscriptions with Amazon Channels such as Discovery, Eurosport Player, ITV Hub+, and more.

The all-new Fire TV comes with 2GB of memory and 8 GB of storage for apps and games.

The Alexa Voice Remote offers fast and accurate voice search making it easy to find, launch and control content. Alexa will show you results from apps like Amazon Video and Netflix and allows you to use your voice to skip the opening credits of shows.

The all-new Fire TV is available for pre-order for £69.99 at and will start shipping on 25th October.

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