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LANCO tell the Greatest Love Story in new music video

Watch the stirring video for the breakout band’s new track.

Credit: Arista Nashville

LANCO have released the music video for their new single Greatest Love Story.

With the song on the rise on Country radio, Greatest Love Story’s music video brings to life the timeless love story told in the track’s lyrics. Penned by LANCO lead singer Brandon Lancaster, Greatest Love Story is an emotionally honest track that showcases the breakout band’s strengths.

“I wrote this song about my life and what I knew coming from small-town Smyrna, TN,” said Lancaster. “I thought it was just about me, my relationship, but then we started hearing from all these fans on the road and online – military couples, couples who played it at their weddings – who felt like it was ‘their song’ too. It’s really cool to become part of their stories in such a personal way.”

Greatest Love Story was directed by Justin Key and it’s a retro 80s-inspired video. Filmed near Nashville, the video follows two childhood sweethearts through relatable life-lessons and separation, before rekindling their relationship.

To date Greatest Love Story has amassed more than 10 million streams. The track is the lead single from LANCO’s forthcoming debut album, which is produced by Jay Joyce (Little Big Town).

Over their career to date, LANCO have opened for Dierks Bentley, Brothers Osborne and Jake Owen. This week they will perform multiple slots at CMA Music Fest and on 9th June they will perform at Bonnaroo Music + Arts Festival.

Watch the music video for Greatest Love Story below:


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