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Maximo Park reveal What Equals Love video

The track is taken from current album Risk To Exist.


Maximo Park have revealed their new video for single, What Equals Love. The single is taken from the band’s sixth studio album, Risk to Exist. The video was directed by Debbie Bower and melds together off-kilter, jittery grooves with the politically charged lyrics that brought audiences into a frenzy on their recent rapturously received sold-out UK tour.

Frontman Paul Smith commented (about the video): ”We wanted the video to be an extension of the sleeve art that Deborah Bower had created for this record. Her idea was to blend her hand-painted animation with 16mm film of disembodied hands dancing to the music. Influenced by photographers like Man Ray, the images are a surreal, playful match for this exuberant, rhythmic song. A new career as a hand model awaits!”

Director Debbie Bower also said: ”For the What Equals Love video a few things got me thinking about how a video might work that just used the gesture and movement of hands. Firstly all these moving arms and hands of the audience that fill my vision when I see a band like Maximo Park, and how these bits of bodies are often silhouetted against the stage lights. On the other side there is the hands of the band – the rhythm, communication and expression that comes through these hands – particularly through the singer. Visually I was feeling inspired by the use of hands in some of the De La Soul videos, and then also in some of the photograms by Laszlo Maholy-Nagy & Man Ray where they worked with hands and overlaying them.“

You can watch Maximo Park’s new video, What Equals Love video:


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