Brighton’s leading festival, The Great Escape has revealed that Switzerland as its lead international parter in 2017. TGE will work alongside Swiss Music Export and shine a light on Switzerland’s music industry with performances from Switzerland’s best up and coming acts.
The Great Escape has long established itself as the UK’s best festival when it comes to new music and emerging talent from across the world. For 12 years the festival’s international partnerships have reinforced this ethos, enabling new artists from diverse music markets to showcase their talents in front of The Great Escape’s eclectic audience of influential industry delegates and festival go-ers.
Jean Zuber, Director of Swiss Music Export, commented ‘We are delighted to be the lead international partner at next year’s festival. Since 2013 Swiss Music Export has worked closely with The Great Escape and pushed the development of Swiss artists into the UK market and built stronger relationships between the Swiss and UK music industries. What could be better than joining forces as lead international partner and giving our emerging artists a wider platform for success.’
Kevin Moore, General Manager of The Great Escape, also commented about the partnership by saying ‘We are so pleased to be announcing Switzerland as our lead international partner for The Great Escape 2017. It’s always such a challenge booking the Swiss acts to perform at TGE as the quality of artist just gets better and better, 2017 is going to be the toughest challenge yet! We have had a longstanding partnership with Swiss Music Export so it’s very exciting to finally be shining a light on the country’s incredible music scene and to be able to showcase some of the best emerging talent right now. Bring on TGE 2017!’
Previous lead international partnerships have included the likes of Canada (2006), New Zealand (2009), France (2007) and Latvia and Lithuania (2016), bringing acts such as Alvvays, Broods, Christine and the Queens and Carnival Youth to the UK.
More details and ticket information can be found on TGE’s website.
The Great Escape takes places in Brighton between 18th and 20th May.