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Pure announces the launch of Highway 400 and 600

The two new adapters will be available exclusively at Halfords from April.

Highway 400 and 600
Credit: Pure

Highway 400 and 600, a range of plug-and-play in-car digital entertainment adapters, have been announced by Pure.

Giving users access to content from digital radio to Spotify, the Highway 400 and 600 will be available exclusively from Halfords starting April 2016. They will cost £129.99 and £149.99 respectively.

The adapters are designed to perfectly complement your dashboard and feature built in Bluetooth. As well as accessing digital radio and controlling Spotify playlists, users can stream all other music services, initiate voice activation and use an in-built tagging service to create the music discovery playlist.


Credit: Pure

The Highway 600 also doubles up as a hands-free adapter allowing users to make and receive calls while driving.

One of the key features of the adapters is music discovery. By pressing the ‘Go’ button when a track is playing, it will be identified and added to a chosen playlist.

Jon Oliver, category manager, Halfords says, “We’re delighted Pure have chosen us as the launch partner for their in-car adapters and we believe these products could transform the car conversion market. Our customers are telling us that they increasingly want the content they are used to consuming at home or on the go, in their car. With more exclusive content on digital radio than ever before and a huge variety stations, we’re confident these new adaptors will provide the ideal solution for customers to continue to utilise the content they love, safely in their cars.”

Says Paul Smith, Pure’s general manager: “We have a long heritage in developing award-winning digital radio products for the car and have rolled this experience into our most exciting product launch ever.”

For more information on the Highway 400 and 600 please visit


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