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Scuderia Ferrari Formula 1 garage interactive experience launches

Shell launches an interactive experience for Formula 1 fans.

Scuderia Ferrari
Credit: Shell

An interactive digital tour of the Scuderia Ferrari Formula 1 garage has been launched by Shell.

Formula 1 fans can take a look around Ferrari’s pit box to find out what really goes on and interact with a variety of items. The interactive experience is full of facts and information taking you behind-the-scenes and giving you unprecedented access.

There are 15 hotspots in total ranging from the team and the crew through to stories about Ferrari drivers Sebastian Vettel and Kimi Raikkonen. The experience is a mix of video, audio, text and visuals, really bringing the garage to life.

Shell’s global digital marketing manager Fiona Low said, “The partnership is one of the most successful in motorsport history and is so much more than the traditional sponsorship, which is why we can create an asset like this. The partnership has lasted for over 60 years and launches such as Scuderia Ferrari Uncovered showcase our shared passion for innovation both on and off the track. Whether you are an F1 nut or just a curious sports fan, Scuderia Ferrari Uncovered is a great way to learn more about the sport of F1 and gain access into this exclusive world.”

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Take a look at a teaser video for the interactive experience and you can click through to experience it yourself:


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