Activision has unveiled the first crowd-sourced video generated for Guitar Hero Live through a user-driven contest that asked fans to submit clips of themselves lip-synching along to Ed Sheeran’s hit song “Sing” via the musical.ly mobile app. Based on musical.ly analytics, the contest generated more than 100,000 videos that have already collectively been watched more than 100 million times in ten days.
The music video featuring notable athletes and celebrities like basketball MVP Stephen Curry, legendary basketball player Shaquille O’Neal, sports broadcaster Erin Andrews, and Vine star King Bach is now playable in GHTV, Guitar Hero Live’s online playable music video network. The submissions were edited together and animated by veteran music video editor Alan Chimenti (editor of Katy Perry’s “Roar,” among many more).
GHTV, the world’s first playable music video network, is a revolutionary way to play Guitar Hero, allowing fans to play along to hundreds of official music videos, from the newest releases to favourite hits. And with the premiere of the fan-sourced music video for Ed Sheeran’s “Sing,” players will be able to jam along to the first ever crowd-sourced music video in GHTV.