Connect with us

Hi, what are you looking for?

TV

Sony Pictures Television launch Picture This

The network launches a global environmental responsibility campaign.

Sony Picture This
Image Credit: Sony Pictures Television

Sony Pictures Television Networks will launch a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues, it was announced today by Andy Kaplan, president, worldwide networks for Sony Pictures Television (SPT).  The effort, titled Picture This, will utilize the channels’ storytelling expertise to engage viewers around environmental issues important to each market. Picture This will then combine these local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect our natural resources.

“With the reach of our global networks and the passion of our storytelling, we will both engage the community and energize people to action by picturing a better environment,” said Kaplan.  “Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way.”

Picture This will include on-air and online elements, events and viewer participation opportunities.  At launch, some of the topics will include: recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America; and deforestation in Romania.

Participating channels include:  AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Sony Turbo, getTV and CineSony.

Picture streets without litter.  Picture an urban oasis.  Picture a beautiful forest.  Picture This.

More information about Picture This can be found at the global website: www.sptpicturethis.com. Links to local efforts can also be found there, as well as assets that can be used to join the conversation on social media.   #sptpicturethis

Advertisement

You May Also Like

TV

Join us for a tour around the world via the streaming platform's great shows.

Music

The beloved pop band are back with new music and a tour.

Music

The superstars team up for two new singles.

Arts

There are a host of comedians who can deliver moments of surprise and delight as we navigate living in a real-life Netflix series.



Copyright © 2020 Entertainment Focus

Entertainment Focus is a trading name of Piñata Media Limited (Reg no: 08435639)

Entertainment Focus uses affiliate links. By buying through the links we may receive a commission for the sale. This has no effect on the price for you