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IKEA launches #IKEAtemporary in Milan

The 2025 Concept kitchen is on show at the World Expo.

IKEA

IKEA has launched a short video for #IKEAtemporary, a temporary space set up in Milan for the World Expo.

The 15 second video asks the question ‘how often do you eat with your family?’ before flashing up #bettertogether. The 2025 Concept kitchen was created by students at Lund University and Eindhoven University of Technology. It’s all about exploring how technology could remove some of the barriers that keep us from enjoying everyday cooking – with things like self-refrigerating containers and a worktop that gives you recipe suggestions based on the food you put on top of it.

IKEA has also put together an outdoor kitchen – IKEA HACKA. The kitchen embraces the growing trend of modifying and customising products to make them your own. The simple outdoor kitchen makes it possible to combine IKEA products with other things you have at home (or even things you’ve created yourself) to create a kitchen that’s totally unique.

IKEA will spend the next six months doing events, workshops, talks and cook alongs around all sorts of interesting topics related to our lives in and around the kitchen.

“Even more brainpower can only be a good thing. We want your thoughts, opinions and feedback on what we could improve. We believe it’s much better when you tell us how you want to live – and not the other way around. You could say that IKEA has the ingredients – but you have the recipes.” – Marcus Engman, Design manager, IKEA of Sweden.

Find out more by heading over to ikeatemporary.com. Watch the video below:

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