CÎROC® Ultra-Premium Vodka has partnered with legendary photographer, Mario Testino, to launch ‘CÎROC® On Arrival’, the new international campaign that captures emerging talents from across the globe and their celebratory moments of arrival.
The first ‘CÎROC® On Arrival’ campaign shoot took place in the London Edition Hotel and stars British actor Sam Claflin, best-known for his roles in The Hunger Games: Catching Fire and The Hunger Games: Mockingjay Part 1.
Talking about the shoot Sam says, “I’ve been lucky enough to have been given some amazing opportunities to be able to do what I love in life. Of course, I have had to prove myself in a lot of ways as an actor which puts a lot of pressure on me, so this campaign appealed as it allows me a moment to celebrate.”
Testino’s shots will reference Slim Aarons’ iconic intimate style of photography. Aarons captured the private celebration moments of the rich and famous through the 50s, 60s, and 70s and Testino will interpret some of Aarons’ essence as he captures the campaign, through his lens, focusing on that jubilant moment of celebration that marks the arrival of today’s talent on the scene of success.
Mario Testino commented: “I am excited to be involved in creating this campaign with CÎROC® Vodka. Slim Aarons has been one of those photographers who has inspired me from the earliest days of my career. His approach to photography and the style that he captured always made me dream.”
Testino continues: “The locations and setting he used were so important to his photographs and always beautiful – they make you want to be part of that moment he has captured. In much of my work I try to capture a moment – a moment that did not exist before and will not exist again. This campaign will take us around the world creating these unique moments with really exciting talent.”
The campaign will next travel to South America with Rio de Janeiro as the next shoot location. The image will focus on the spirit of the Brazilian people and their unyielding desire to celebrate life. To complete the 18 month campaign, three other shoots are scheduled in Ibiza, Cape Town and the Alps.
Take a look at the shots below: