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Walkers launch Do Us A Flavour competition

Gary Lineker launches search for a new flavour with big money prize.

Gary Lineker

Gary Lineker has kicked off a nationwide search for a new Walkers crisps flavour.

The Do Us a Flavour competition will crown one member of the British public as the first ever flavour millionaire giving them the chance to win £1 million. A judging panel will whittle the entries down to six finalists who will see their flavours go on-sale in the UK.

It’s over to the public then to vote for their favourite flavour and decide the winner. The five runners up will bag £10,000 each for their efforts.

The competition last ran in 2008 and in a new twist the public has to create their own unique flavour combination starting with one of Walkers’ home grown ingredients. They can pick from Somerset Cheddar, Devonshire Chicken, Norfolk Pork, Dorset Sour Cream, Vale of Evesham Tomatoes or Aberdeen Angus Beef as a base.

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Walkers Marketing Director, Peter Charles said: “Do Us A Flavour’ is back bigger and better than ever before. We know the public love coming up with flavour suggestions for Walkers and the incredible £1 million prize is going to inspire some brilliant home grown flavour combinations”

Head over to for more information and to enter.


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