Former 007 and Simon Templar actor Roger Moore has privately financed a leaflet campaign against Fortnum & Mason over their sale of foie gras – the diseased livers of abused birds.
The exclusive London shop continues to sell foie gras, which is the end product of extensive animal cruelty, despite massive public outcry.
The new leaflet, which volunteers will distribute to shoppers outside Fortnum & Mason every day in the lead-up to Christmas, features Moore with fellow James Bond-stars Ralph Fiennes and Joanna Lumley above the words “Why Have These People Spoken Out Against Fortnum & Mason?”
The back of the leaflet cites undercover video footage from Fortnum & Mason’s foie gras suppliers exposing how birds have pipes shoved down their throats and huge amounts of grain pumped into their stomachs to sicken and enlarge their livers. The leaflet also features quotes from actors, MPs, chefs, Royalty and other celebrities, including Moore, who says, “The callous treatment of geese filmed by investigators at the very farms in France from which Fortnum & Mason’s distributor sources foie gras, was far more violent and cowardly than anything James Bond ever faced at the hands of villains”.
“I want shoppers to hear the simple fact that foie gras is so cruel that it is illegal to produce in the UK and to know that Fortnum and Mason keeps selling this bird-abusing foodstuff although the British public is up in arms about it”, says Moore.
“James Bond always took a stand against bullies and stood up for British values, so it’s fitting that Sir Roger would pay for a campaign against Fortnum & Mason’s sale of unBritish foie gras”, says PETA UK Associate Director Mimi Bekhechi. “His leaflets will help remind Christmas shoppers that the biggest tradition in Fortnum & Mason’s foie gras hampers is cruelty to animals.”
We too stand with the suavest James Bond and Wild Geese star Roger Moore: there simply is no excuse for trading in the product of animal cruelty. The world really is a better and a safer place with Roger Moore in it.
For more information, please visit PETA.org.uk.