Country music star Koe Wetzel has partnered with Rock & Roll Denim for a limited edition collection of men’s apparel that is available now in stores and online.
Rooted in shared Texan language, the collaboration merges Rock & Roll Denim’s authentic Western heritage with Wetzel’s signature aesthetic, showcasing how the brand’s iconic pieces can serve as a canvas for creativity. Wetzel is a genre-defying Texas singer-songwriter celebrated for his raw honesty, rebellious edge, and a signature sound that seamlessly blends country, rock, and '90s grunge. Amassing over 4 billion streams and renowned for his high-octane live shows, the multi-platinum artist brings his authentic, rock-and-roll attitude from the stadium stage straight to this exclusive apparel collaboration.
The first full collection in partnership with Rock & Roll Denim, the newest launch is a full lifestyle collection that includes all categories – caps and t-shirts, polos, TEK Western shirts, and Rock & Roll Denim’s signature short and long-sleeve Pearl Snap shirts. Wetzel uses the partnership to boast his East Texas heritage, spanning Texas-shaped camo pattern, modern graphic shirts, and traditional Western designs typical of the RRD brand.
“It’s very important for us to be able to move around the way we do, and Rock & Roll Denim is what I want to be in whenever I’m on stage,” said Koe Wetzel. “Moving around as much as we are, making sure we can do the splits if we need to. It’s very vital to what we do on stage. I don’t think we could just stand in place and play the music that we do. Acting crazy on stage kind of goes with the sound that we have.”
“Aside from his East Texas roots, Koe’s personal and musical style allowed this collection to come together seamlessly,” said Jamison Hochster, President at Rock & Roll Denim, “Koe Wetzel embodies our brand’s ethos. We’ve both cultivated engaged fans and an authentically Western style, and it’s exactly the kind of creative partnership that we pride ourselves on at Rock & Roll Denim.”
The Koe Wetzel x Rock & Roll Denim collection can be purchased on rockandrolldenim.com and in select retailers, including Cavender’s and Boot Barn. Prices range from $34.99–72.99.
