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New series of ‘Big Brother’ to launch this month – find out when

‘Big Brother' is returning to ITV2 and ITVX this month, with the new series set to kick off on Sunday 28th September 2025 at 9pm.

Following a string of successful series which has seen the ‘Big Brother' brand exceed 100 million streams on ITVX, the original social experiment returns for its third instalment this month on ITV2 and ITVX for a bumper seven week series.

‘Big Brother: Live Launch' will see hosts AJ Odudu and Will Best once again welcome an eclectic mix of strangers from across the UK who will all become Housemates living under one roof. The nation’s most renowned residence, the ‘Big Brother' House, will yet again play host to all the mischief and mayhem and has undergone a makeover that’s easy on the eye. 

Viewers can expect more new twists and turns, elaborate tasks, intense nominations and live evictions as the cast of Housemates go up against one another in a bid to be crowned the winner, and walk away with a life-changing cash prize.

Following ‘Big Brother' each night will be ‘Big Brother: Late & Live' – an extra slice of exclusive ‘Big Brother' content with fiery debate and hot takes from our celebrity guest panel. 

The iconic ‘Big Brother: Live Stream' also makes its return to screens, airing seven nights a week exclusively on ITVX, giving fans the opportunity to watch live footage into the small hours after ‘Big Brother: Late & Live'.

Pip Ellwood-Hughes
Pip Ellwood-Hughes
Pip is the owner and Editor of Entertainment Focus, and the Managing Director of Piñata Media. With over 19 years of journalism experience, Pip has interviewed some of the biggest stars in the entertainment world. He is also a qualified digital marketing expert with over 20 years of experience.

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