Tyla has unveiled the music video for her new single ‘Bliss', which is directed by Director X.
The video features the South African native breaking free into euphoria with an eruptive desert backdrop pacing the action. It’s an intimate new feature that allows Tyla’s vulnerable demeanour to take centerstage, replete with sultry close-ups and direct communication through the camera lens. Watch it below:
‘Bliss' is the latest milestone for the rising star who won Favorite Afrobeats Artist at the 2025 American Music Awards. Her self-titled debut album was the highest charting for an African female soloist in Billboard 200 history. ‘Water', her triple-platinum superstar-turning hit, helped the singer achieve the same feat on the Billboard Hot 100.
This summer, Tyla will host Nickelodeon’s legendary Kids Choice Awards on 21st June and after an electrifying performance at Coachella, she will continue to bring the party to the festival stage as she is set to play the heralded Governors Ball in June and revered Bonnaroo Festival shortly after, followed by All Points East in London on 23rd August.
Her latest brand collaborations and business partnerships alongside the Coca-Cola campaign, include Erewhon’s ‘Bliss' smoothie, a collaboration with the upscale grocery brand with proceeds that went towards 18twenty8, a charity focused on empowering young women in South Africa through support for education initiatives and personal development.
