Puerto Rican singer/songwriter Rauw Alejandro has released the music video for ‘Ni Me Conozco', the latest single from his recent album ‘Cosa Nuestra‘.
The video, directed by Martin Seipel and El Zorro, and produced by ABSNT Co. is set against the stark backdrop of a desolate, snow-covered landscape, a chilling yet intimate visual companion to a track that speaks of lost identity and fleeting connection. Arriving just ahead of his highly anticipated ‘Cosa Nuestra' World Tour, the video sets the tone for what fans can expect a dynamic blend of emotion, storytelling, and Alejandro's signature genre-defying sound.
The ‘Ni Me Conozco' music video features the powerful imagery of the Vejigante, a deeply symbolic figure in Puerto Rican culture. Traditionally, embodying the tension between good and evil, the Vejigante has evolved into a representation of resilience, cultural fusion, and the essence of Puerto Rican identity. By incorporating this emblematic figure, Alejandro pays homage to his heritage, while amplifying Puerto Rican culture on a global stage, seamlessly weaving tradition into his artistic vision.
Alejandro kicks off his Live Nation produced ‘Cosa Nuestra' World Tour in Seattle, WA on 5th April 2025. It will visit 20 cities across North America before it travels to Europe. Alejandro will perform at The O2 in London on 17th June 2025.
The ‘Cosa Nuestra' World Tour follows the massive success of Alejandro's latest album, ‘Cosa Nuestra', which debuted at #1 on the Latin Albums chart, reached #6 on the Billboard 200, and became the first Latin album to chart 15 tracks in the Spotify Global Top 200. With an explosive setlist of chart-topping hits and new music, Alejandro promises an unforgettable live experience that will solidify his status as one of the most influential Latin artists of his generation.
