Country artist Breland returns with his latest EP ‘Project 2024' a six-track collection that blends personal reflection, cultural history, and his signature mix of country, pop, and R&B. What sets this EP apart is the deep connection Breland makes to his roots in Selma, Alabama—where his family’s history intertwines with the Civil Rights struggle. But rather than focusing solely on the political aspects of this heritage, Breland’s project is a personal exploration of his identity, drawing from the past to inform the future, despite it's direct reference point to ‘Project 2025', a political right-wing initiative from the Heritage Foundation which aims to promote conservative views across America
At the heart of ‘Project 2024' is Breland’s sense of responsibility to those who came before him. He acknowledges that his success is built on the perseverance of his ancestors, whose contributions paved the way for the opportunities he now enjoys. This idea resonates throughout the EP, making it a poignant and introspective collection of songs.
The opening track, ‘Grandmaman'em', sets the tone for this reflection. Breland’s powerful lyrics—“I came up from the dirt” and “They took a lot of losses so I have to win”—serve as a tribute to his family's struggles and victories. The song's blend of country elements like banjo with R&B and pop sounds exemplifies Breland’s unique style. It’s a deeply personal anthem that connects his heritage to his present-day success, and the track’s energy and melodic hooks make it a standout.
On the lighter side, ‘Icing' is an upbeat, feel-good track that showcases Breland’s knack for playful, catchy storytelling. Finger snaps and a burst of guitars bring this love song to life as he praises a “good girl from the country” who’s financially independent and doesn’t need his money. With slick production and a stadium-sized vibe, this is a clear radio hit, filled with fun, positive energy—a perfect balance to the EP’s more serious moments.
‘What You’ve Been Through' continues the tribute theme, this time directed toward a strong, resilient partner. It’s a toe-tapping blend of pop, country, and soul, wrapped up in a slick, upbeat production. Breland’s clever lyrics—“It’s a blessing you don’t look like what you’ve been through”—and the infectious rhythm make it another potential hit, offering a light but meaningful tribute to overcoming hardship.
In ‘Motion' Breland takes a turn toward the introspective, exploring the dissatisfaction of a relationship that has lost its spark. With its keyboard-driven, R&B-infused production, this track leans heavily into pop territory, distancing itself from Breland’s usual country influences. While the song’s clever lyrics about “going through the motions without the emotions” are relatable, it may not resonate as strongly with country purists.
‘Run' is perhaps the most anthemic track on the EP, blending chugging guitars and a driving rhythm with a singalong chorus reminiscent of Keith Urban or Rascal Flatts. It’s a classic country-pop hybrid, full of imagery around the word “run” and catchy enough to stand out as a potential radio hit. The song’s big, feel-good vibe makes it a natural fit for summer playlists and road trips.
The final track, ‘Same Work' featuring The War and Treaty, brings the EP full circle with a haunting, acoustic ballad that delves into themes of service and sacrifice. The War and Treaty’s rich, soulful vocals add depth to this already emotional song, while Breland’s sharp lyrics ask a simple but profound question: “Isn’t it the same work if we’re trying to heal the same hurt?” This collaboration is a powerful end to the EP, highlighting Breland’s ability to create music that’s both thought-provoking and deeply moving.
‘Project 2024' is a thoughtful and well-executed EP that shows Breland’s versatility as both a storyteller and a musician. While the project isn’t explicitly political, it reflects a time of personal and collective reflection, with Breland using his platform to honour the past while looking toward the future. The mix of genres and themes ensures that this EP will resonate with a wide audience, showcasing Breland’s continued rise as a unique voice in country music.
Tracklist: 1. Grandmaman’em 2. Icing 3. What You've Been Through 4. Motion 5. Run 6. Same Work Release Date: 18th October Record Label: Bad Realm Records/Atlantic Records Buy ‘Project 2024' right here
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