Country music thrives on authentic storytelling, capturing the essence of hard work, heartbreak, and everyday life. Now, Busch Light and MULTI-PLATINUM recording artist BRELAND are offering fans a unique opportunity to contribute their own stories to a new song by the “king of collabs,” as dubbed by Associated Press.
BRELAND, known for hits like ‘My Truck' (feat. Sam Hunt) and ‘Throw it Back' (feat. Keith Urban), is celebrated for his meaningful lyrics and creative collaborations. As an ACM LIFT EVERY VOICE AWARD-winner, he’s excited to weave fans' real-life experiences into his next country anthem.
“Songwriting and producing are the roots of my music career. I’m deeply immersed in crafting lyrics that resonate. When Busch Light approached me with the idea of using fans’ real-life stories for a new song, I couldn’t pass it up. I’m eager to hear these stories and create a track we can all toast to,” said BRELAND.
From July 23 to August 13, Busch Light fans can submit their stories or lyrics by following @BuschBeer on social media and using the hashtags #BuschRealLyrics and #Contest for a chance to be featured in BRELAND's upcoming track.
“We know Busch Light fans share their lives over country music and cold beers. Partnering with BRELAND to tell their stories through a song is a once-in-a-lifetime opportunity,” said Krystyn Stowe, Head of Marketing for Busch Family & Natural Family at Anheuser-Busch.
Busch Light has long honored country music, dating back to its 1980s commercials featuring the beloved ‘Head for the Mountains’ jingle, originally sung by folk singer Hoyt Axton. The brand’s Busch Country platform supports both established and emerging country artists, including BRELAND, Ashley Cooke, Austin Snell, Jordan Davis, Matt Stell, Nate Smith, Priscilla Block, and Riley Green. They’ve also created memorable experiences for fans at country festivals, concerts, and live events, and as the official beer sponsor of CMA Fest and Professional Bull Riders (PBR) events.
Busch Light continues to deepen its ties with the country music scene, promising more incredible opportunities for fans in 2024 and beyond.
Stay updated and find entry details by following @buschbeer on Instagram, Facebook, and Twitter.
