In a groundbreaking year where music soared to new heights, it’s no surprise that Taylor Swift has claimed the coveted title of Apple Music’s Artist of the Year. The sheer magnitude of her impact on the global stage is undeniable. With more Apple Music subscribers tuning in to her melodies than any other artist in 2023, Taylor Swift shattered records, setting an all-time high for the most listeners for any artist in a single year on Apple Music.
Swift’s musical journey in 2023 was nothing short of extraordinary. In the first ten months alone, a staggering 65 of her songs dominated Apple Music’s Global Daily Top 100 chart, a feat unparalleled by any other artist. Her presence was felt not only through charts but also in the electrifying atmosphere of concert stadiums, where devoted fans donned bracelets and screamed their appreciation.
“I am so honored to be Apple Music’s Artist of the Year,” expressed Swift, her gratitude echoing the sentiments of millions of fans worldwide. “Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever.”
Oliver Schusser, Apple’s vice president of Apple Music and Beats, emphasized Swift’s enduring impact on the music industry. “Taylor Swift’s impact on music is absolutely undeniable. She is a generation-defining artist and a true change agent in the music industry,” he acknowledged. “We are thrilled to have the opportunity to celebrate her achievements.”
A Journey Through Taylor’s Eras
Today, Apple Music invites you to dive into the music and moments that defined Taylor Swift’s Eras era. The event, a cultural phenomenon in its own right, transformed her past songs into some of the biggest hits of the year. Listeners can immerse themselves in radio programming celebrating Swift’s two decades of melodic album narratives, interviews, album collections, and playlists that trace the singer-songwriter’s evolution leading up to this historic year. Tune in at Apple Music.
Chart-Topping Success and Unforgettable Moments
Swift’s music experienced consistent streaming lifts throughout the year, especially during the monumental success of Taylor Swift | The Eras Tour. The tour’s launch in March saw a remarkable 61 percent global increase in Swift’s streams. Her popularity soared, with double-digit growth in monthly streams continuing through the summer. The Set List: Taylor Swift’s Eras Tour claimed the coveted title of the most-streamed set list of the year, securing its place among the top 40 editorial playlists.
Beloved classics like ‘Bad Blood,’ ‘Blank Space,’ ‘Style,’ ‘Shake It Off,’ ‘Wildest Dreams,’ and ‘All Of The Girls You Loved Before’ made their triumphant debut on the Apple Music charts in 2023.
‘Cruel Summer,’ a track from Swift’s 2019 album Lover, emerged as one of the biggest songs of the summer on Apple Music worldwide. Re-entering the Global Daily Top 100 in April for the first time in four years, the song has maintained its presence ever since.
Setting Records and Creating History
Swift’s album ‘Midnights’ remains the most significant album of all time by a female artist in Apple Music history, boasting unprecedented first-day and first-week streams worldwide. Not only is she the most-streamed female artist in Apple Music history, but she also holds the record for the female artist with the most songs reaching Apple Music’s Global Daily Top 100.
To commemorate her exceptional achievements, Swift will be honored with a physical award from Apple Music, embodying the craftsmanship integral to creating music. Each Apple Music Award features Apple’s custom silicon wafer suspended between a polished sheet of glass and a meticulously machined and anodized aluminum body. This symbolic gesture represents the heart of the Apple Music Awards, echoing the power of the chip that places 100 million songs at listeners’ fingertips.
Join us in celebrating Taylor Swift’s unparalleled talent and the musical journey that made her Apple Music’s Artist of the Year. Experience the magic at Apple Music and relive the moments that defined a historic year in music.
