Nicky Jam, one of the pioneers of the Latin urban music scene, has released new single ‘Toy A Mil’ today via his La Industria INC record label.
“This song calls for a party to kick off the year with positive energy and a desire to have a good time. I hope you enjoy it,” comments Nicky Jam.
The music video for ‘Toy a Mil’ premieres today with cartoon special effects and reflects on how Jam wants to treat his next partner better than the last: “a mi última fue un Lambo/y a la próxima un Ferrari” / “my last one got a Lambo/and next one a Ferrari” underpinned by the song’s upbeat, positive vibe.
Over his career so far, Jam has collaborated with a host of big name artists including Sia, Sean Paul, French Montana, Ty Dolla Sigh, Lil Yachty, Will Smith and Bad Bunny.
The 15x Billboard Latin Music Award winner has accumulated more than 13.5 billion total video streams to date.
Jam made his debut when he was only 11 years old but it was when he debuted his new look in 2013 that he became one of the biggest stars in the genre.
In 2021, Jam surprised with “Fan de Tus Fotos” featuring the King of Bachata Romeo Santos, followed by ‘Pikete’ with dembow king El Alfa, ‘Miami’, and ‘Magnum’ feat. Jhay Cortez, which was released together with his new studio album ‘Infinity’.
The album consists of 15 tracks that start with a bang, bringing his old school reggaetón sound to the forefront, but continue portraying all the different facets of Nicky’s artistry, from the raw and real rap verses, to the romantic and melodic slow-tempo songs that really showcase his singing voice.