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KISS to launch Navy Strength Gin on KISS Kruise

The rock legends have another drink on the way.

Credit: KISS / Epic Rights / Brands for Fans

KISS, Brands for Fans and Epic Rights are releasing a new addition to the KISS Cold Gin range.

Following the successful launch of the spirit in 2021, a new Navy Strength gin is being launched this October and fans can experience it on the band’s very own KISS Kruise.

The history behind calling a gin ‘navy strength’ dates back to the 18th century when the British Navy stored their spirits next to gunpowder.  Should the gin barrels split, spilling their liquid into the gunpowder, the higher strength content, a minimum of 57% alc/vol, ensured the gunpowder would still explode.

KISS Cold Gin Navy Strength 57% alc/vol has a five-time distilled base including juniper, lemon peel, and a selection of fine spices. There are no artificial flavours or added sweeteners. To maintain the highest quality, additional flavours of juniper and lemon are macerated and blended with the distillate, achieving a full balance of the botanical experience. This is a superior quality product, expertly created by globally recognised in-house master blender Daniel Henriksson.

KISS Cold Gin Navy Strength features a stylish bottle, including eye-catching silver and gold details, with all four band members metallically illustrated on each side of the Brooklyn Bridge. The main label features a gold disc and the iconic landmarks of New York City, including the Manhattan Skyline. 

The stunning art deco pattern behind the disc is based on the scales of The Demon’s boots. This label artwork is a magnificent homage to KISSTORY and the band’s musical roots.

“The KISS Spirit’s range, Drink It Up by KISS, has now sold over 250,000 bottles worldwide.  We are so excited to launch this fantastic addition to the KISS portfolio and just in time for KISS Kruise,” says Yvonne Wener, head of Brands For Fans.

The product is available NOW, in the UK, mainland Europe, Sweden, The Nordics, and in the US on Kiss Kruise at the end of October.

Find out more at and


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