More and more companies are looking to Roblox to reach out to new fans and why not? Roblox attracts millions of players globally to its various experiences making it the perfect place to connect with more people than ever before.
Roblox has already hosted several music events but nothing on this scale. In conjunction with promoter Insomniac, Roblox will be bringing the Electric Daisy Carnival (EDC) to the metaverse. The new persistent experience is being called World Party and ties in with EDC Las Vegas 2021.
Watch the launch trailer below:
World Party will feature many of the famous EDC stages and areas including CosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and more. Fans entering virtual EDC will get a sneak-peak of this year’s kineticFIELD stage design matching the theme of the festival, kineticZEN.
Performances will begin on Roblox starting at 4:00 pm PT on 22nd October in a limited pre-show, with the majority of EDC sets to begin broadcasting the following day. The artists themselves will also jump into the metaverse through server hopping and meet and greets inside the World Party experience throughout the festival.
“To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac. Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world.” says Pasquale Rotella, Founder and CEO of Insomniac. “This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bringing our vision to life digitally and opening up the wonder and magic of EDC to anyone of any age, no matter where they are. As we say at EDC, “All Are Welcome Here”.
“Roblox continues to be a leader in bringing innovative, immersive music experiences to the metaverse, and we’re thrilled to partner with Insomniac who is the first to build a persistent festival virtual world on the platform where they will host EDC this week, one of the largest music festivals in the world,” said Jon Vlassopulos, Vice President and Global Head of Music for Roblox. “We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”
In addition, many of the performing artists will be dropping in and hopping around the servers in order to meet and greet the fans and there will be a chance to get over 25 unique accessories using custom virtual Kandi — popular bracelets traded at festivals — to equip and express individual style, and just joining the World Party enters attendees to win real and virtual merchandise. The space will feature mini-games that allow fans to race through the vast world, collect cuddly animals, dance battle against friends, and build their home in Camp EDC — the festival campsite.
The space is already live and you can access it via Roblox.
Check out some more screenshots in our gallery below: