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Jade Helliwell premieres the video for ‘Smoke’ on Destination Country

Head on over to Destination Country to see the premiere.

Jade Helliwell
Credit: Jade Helliwell

British Country singer-songwriter Jade Helliwell has debuted the music video for her new single ‘Smoke’ exclusively on Destination Country today.

Available to watch on Destination Country for 24 hours before it’s released everywhere, the video is a celebration of a sisterhood and female empowerment where Jade and her friends light a “Boyfriend bonfire” to purge themselves of unwanted memories from their exes.

Talking about ‘Smoke’, Jade shares:

“It’s about trusting your instincts and realising that rumours don’t come from thin air. I hope people will relate to the song and that feeling of needing to be strong when you know people aren’t sincere. It’s unfortunately a feeling many of us have felt in life but hopefully people can connect with the message of ‘Smoke’ and feel empowered by it.”

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‘Smoke’ is a fictional tale which will ring true for many who have experienced a relationship where things don’t quite add up. The lyrics tell the story of a relationship filled with rumours and doubt, when you’re told that somebody has been unfaithful but they pass it off as gossip.

Head over to Destination Country to watch the video now.

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