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Taylor Swift signs new record deal with Universal Music Group

The superstar has signed a multi-year deal.

Taylor Swift - Reputation
Credit: Big Machine Records

Music superstar Taylor Swift has signed a global recording agreement with Universal Music Group (UMG).

Under the multi-year deal, UMG will serve as the exclusive worldwide recorded music partner for Swift and UMG’s Republic Records will serve as her label partner in the US. Taking effect immediately, the deal will see Swift move from her long-time label home Big Machine Records.

In making the announcement, Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said, “Few artists in history approach Taylor Swift’s combination of massive global hits and creative brilliance. She is so multi-talented, she can achieve anything. I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.”

Monte Lipman, founder and CEO, of Republic Records said, “Taylor has not only captured the imagination of an entire generation, but has also redefined the paradigm of the modern music industry. Her commitment to songwriting and performing has earned her the respect of her peers and millions of adoring fans around the world. I can only imagine what Taylor is capable of achieving in the years to come, both culturally and creatively. I’m beyond thrilled to create an alliance with Republic Records and the incomparable Taylor Swift.”

Over the course of her career, Swift has won 10 Grammys and is the only artist in history with four albums with sales of more than one million copies in their first week of release. She’s also the youngest-ever recipient of the Grammy for Album of the Year and the first female solo artist to win the award twice.

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